ADOBE CS3 Launch
In April 2008 Adobe launches one of its flag products: CREATIVE SUITE 3. The launch should have been a special event with more than 300 people and also a press conference.
We had to organize and do the following tasks:
• Send invitations to all attendees, mailing, emailing, follow up
• Do a portal dedicated for the event with registration capabilities
• Organize the press conference ( invite journalists, TV , media)
• Invite the Guru’s in web design and professionals, to talk about the product
• Promote the event in the media
The event was a success as the Adobe’s country manager Selami Guel from Adobe Munchen has stated.